Industry Research

  • Information Sources – Sources used to receive farming and ranching information
    • Talking to other farmers                  85%
    • Extension services                           64%
    • Agricultural trade magazines         64%
    • Ag marketing materials                   43%
    • Agriculture expos                             42%
    • State Farm Bureaus                         39%
  • Planning protocols – How far in advance do you plan digging projects?
    • More than a month                       10%
    • About a month                               19%
    • About a week                                 24%
    • A few days                                      41%
    • Never plan                                       6%

94% of farmers in the national survey planned their digging activities at least a few days in advance

  • Risks when digging – What problems can arise when digging on your property?
    • Hitting buried lines (total)     81%
      • Electric                                41%
      • Water lines                          39%
      • Gas lines                             32%
      • Telephone                           17%
      • Oil pipelines                         1%
    • Terrain concerns (total)           25%
      • Hitting bedrock                    16%
      • Soil erosion                           9%
      • Debris                                    4%
    • Other concerns
      • Personal injury                     7%
      • Equipment damage             7%
      • No concern                            8%
  • Awareness of One Call service – are you currently aware of any phone number, program, or resources to get information about underground utilities on your property?
    • Yes                                       67%
    • No                                        33%
  • Awareness of 811 – have you ever heard of a campaign called “811: Know what’s below, call before you dig”?
    • Yes                                       61%
    • No                                        39%
  • Past use – farmers with a transmission line on their property
    • Yes                                      18%
    • No                                        78%
    • DK                                        4%
  • Use of 811 (for those that had used the service) – how often do you use 811?
    • Always                                 42%
    • Sometimes                          36%
    • Rarely                                    8%
    • Once                                     14%
  • Awareness prior to the survey – prior to the survey which of the following were you  aware of?
    • Pipelines can carry explosive gasses                       96%
    • A strike could result in safety risk                               95%
    • A strike could result in property damage                    94%
    • A strike can result in work delay                                   91%
    • You could be held liable for damages                         84%
    • Pipelines could be buried as shallow as 18”               73%
    • 811 is a free service                                                         64%
  • Motivation – what message would motivate you to call 811 in the future?
    • 811 is a free service                                                   51%
    • Pipelines can carry explosive materials                50%
    • You could be held liable for damages                     48%
    • Pipelines could be buried as shallow as 18”          48%
    • A strike could result in property damage                47%
    • A strike could lead to injury                                        47%
    • A strike could result in work delays                           39%
  • Motivation – what would make you less likely to call 811 in the future?
    • I already know the location of lines on my property            46%
    • Having to wait 2-3 days for mark-out                                       21%
    • I don’t dig deep enough to need it                                             14%
    • Don’t want to bother anyone for a small project                     13%
    • I don’t think its legally required                                                  10%
    • No lines on my property                                                               7%
    • None of these would reduce the likelihood                              28%